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Branding, Logos, Photography, Strategy, Websites

Lynx Healing Jewelry – Branding and Ecommerce

Lynx Healing Jewelry – Branding and Ecommerce

Project Highlights

  • Brand Messaging
  • Photoshoot
  • Logo Design
  • Packaging
  • Business Cards
  • Email Design
  • Social Media Kit
  • Search Optimization
  • Ecommerce Store
  • Launch Planning

Lynx Healing Jewelry is one-of-a-kind, designed and handmade with intention by New Hampshire-based artisan, Rachel Curwen. Rachel focuses on creating connection and healing through her unique pieces. Each is a touch whimsical, Bohemian, and feminine with soft hues and pops of bold color. She chooses only the best gemstones and uses metaphysical properties to guide her process and purpose. In addition to being a jewelry designer and maker, Rachel is also a master-level Reiki practitioner and she uses this hands-on healing modality to channel energy and open up auras, chakras, and meridians.


Andercat teamed up with Hatch Projects, Laura Fox Creative, and Raya on Assignment to help Rachel realize and display her full brand identity. We delivered her new name and logo, revised her brand messaging, provided her with new packaging design, business card design, and social media assets, and topped it all with a new ecommerce website design, complete with email newsletter integration, pop-up ads to help users take advantage of ongoing deals, and fully-vetted behind the scenes SEO powering the search experience. Lynx Healing Jewelry is now a well-oiled machine featuring clear service listings, beautiful imagery with lots of white space to help it shine, and a great user experience from browsing to buying to receiving orders. This was a soup to nuts project and we’re very proud of the final product.




See how our work translates across a variety of media examples in the images below.


TAP images to view alone

It’s invaluable to know that the whole Andercat team supports Lynx. The product created is fantastic but the soul behind it all is immeasurable.

- Rachel Curwen
owner / designer / maker

Project Contributors

Alex Shaffer Project Manager
Laura Fox Strategist
Liz Favini Design
Raya Al-Hashmi Photography

Keep Prowlin’


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