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Branding, Logos, Strategy, Websites

B.A.S.E. XCamp – Branding and Website Design

B.A.S.E. XCamp – Branding and Website Design

Project Highlights

  • Logo Design
  • Web Strategy
  • Web Copywriting
  • Website Design
  • MailChimp Integration
  • RunReg Setup
  • Social Media Kit
  • Launch Plan
  • Ongoing Support

B.A.S.E. XCamp is summer trail running camp in Stratham, NH. It is designed to physically and mentally prepare high school athletes entering grades 9 through 12 for their upcoming cross country seasons. Each day campers meet at Stratham Hill Park to experience safe and fun trail running coached by experienced adult runners. Campers also hear from one guest speaker per session, discussing such running-related topics as race strategy, hill running technique, injury prevention, nutrition, career trajectory within the industry, and more.


Andercat helped B.A.S.E. XCamp achieve its logo design and website design, as well as a created launch plan for public activation. The logo features a retro fade in traditional lush New England greens and yellows, with a large ‘XC’  and bisecting arrow as its focal point. This celebrates one of two well-known abbreviations for ‘cross country’ as a sport, and helps bring brand awareness to the camp’s target audience. The website complements this approach by adding a bit of grit with its darker hues on the homepage – a staple of a strong running attitude – balanced by slightly brighter interior pages and lots of overall white, working in harmony to deliver approachability. Ultimately we created this new website to be clean, concise, professional, and approachable. Throughout this project, our primary goal was to make sure that B.A.S.E. XCamp’s audience could easily learn about camp, access information they’d need, contact the directors, and of course – register to participate. Each of these actions is now achieved, and B.A.S.E. XCamp can be off to the races (pun!).




See how our work translates across a variety of media examples in the images below.


TAP images to view alone

Project Contributors

Alex Shaffer Strategist
Travis Pease Web Design
Andrew Sears Logo Design

Keep Prowlin’


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