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Branding, Logos, Strategy

Plant’d – Brand Design

Plant’d – Brand Design

Project Highlights

  • Business Planning
  • Brand Messaging
  • Brand Guidelines
  • Logo Design
  • Launch Plan
  • Social Media Kit

Plant’d is committed to making plant-based diets more accessible, engaging, and fun. When they officially launch (coming soon!), they’ll offer nutrition guides and coaching, accountability groups, free blog and video content, and partner opportunities. Everything Plant’d does is designed to help both individuals and other organizations stay healthy and drive impact. As they say, “Get Plant’d!”


Andercat met with owners David and Elyse Fairburn in early 2018 to discuss their goals. Primarily, they wanted to modify their existing brand, Fairburn It Off, to better represent the plant-based direction they intended to pivot. We immediately loved the idea and Plant’d was born. We helped them establish full brand identity by coining their new name, writing their new brand guidelines, and designing their new logo and social media assets. The finished brand design is bright, bold, clean, and versatile. Pops of color create a recognizable, unique logo while the organization’s messaging is inspired and easy to understand — promote a plant-based diet and offer clear ways to support that path. Now David and Elyse can proudly tell their story, succinctly describe their company, and best, they know who they want to target and what’s valuable to that audience. They have a total roadmap to succeed and we can’t wait to watch their journey unfold.


See how our work translates across a variety of media examples in the images below.


TAP images to view alone

We both really like the logo! Very creative and clean, and overall feels right when we look at them.

- David + Elyse Fairburn
co-founder / co-owner

Project Contributors

Alex Shaffer Co-Strategist Co-Writer
Erin Allgood Co-Strategist Co-Writer
Travis Pease Designer

Keep Prowlin’


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